On a recent visit to Ireland, Kåre Spissøy, Craft Reach project manager along with the Teagasc project team, Dr Kevin Heanue and Bridin McIntyre visited County Sligo’s Économusée, Breeogue Pottery.
Grainne McLaughlin from Breeogue Pottery briefed Kåre on becoming one of the first Wild Atlantic Way Champions of 2017. The Wild Atlantic Way is Ireland’s 2,500km long premier tourist route. Breeogue Pottery along with Ireland’s other Économusées based on the Wild Atlantic Way, Connemara Smokehouse and St Tola Irish Goat Cheese, work closely with Fáilte Ireland (The Irish National Tourist Board) in promoting the Atlantic Coast to overseas tourists. The Wild Atlantic Way Champions Programme was designed to help tourism businesses improve the visitor experience. Fáilte Ireland research shows that using local knowledge and being aware of what the Wild Atlantic Way can deliver to overseas visitors can go a long way towards ensuring visitors stay longer, experience more and most importantly, recommend the Atlantic coast to family and friends when they return home. The Wild Atlantic Way programme is closely aligned with the ideals and goals of the Économusée visitor experience!
Grainne gave Kåre a preview of her WWW concept mug promoting the Wild Atlantic Way.